Category: Design Thinking

I have been practicing Design Research for nearly ten years now, in various contexts. And a recent conference hosted by DMI helped me take a critical look at how I can improve my practice.

Roger Martin has contributed foundational work to the conversation of what Design Thinking is and why it is valuable. From his definition I am able to see that Design contributes two distinctly different benefits to problem-solving:
1. A new way of looking at the problem
2. Creative tools for finding solutions

To me, this breaks down into two steps– though for many people these may happen instantaneously. When I think about my own current work, conducting user-centered research to help inform the future of Communications products, I realize that I haven’t been pushing hard enough on the second point. I enjoy the process of developing insights. Insights are compelling and exciting, and it’s rewarding to read between the lines and discover new opportunities. But to fully participate in Design Thinking, I need to deliver insights together with possible solutions.

In my current project, I am not partnered with a Designer to help me find creative solutions. I choose not to look at this as a barrier, but as an opportunity to engage others in my mission to find new solutions. I see now, after listening to a series of Design Thinkers at the “Re-Thinking Design” conference, that I need to turn my glossy presentation of exciting insights into a working session that engages different teams in helping me to shape the final part of my presentation– together we can propose solutions that make the insights more compelling and real.