We are Winnow

We’re curious and creative.
Something amazing always comes to light.

Hillary Carey is a design adventurer. She is always seeking new experiences that use design thinking to create inspiration for others. Whether that involves shadowing college students through classes and part time jobs to learn their latent needs, or teaching toy designers in Thailand to embrace first-hand observation, Hillary loves a challenge to prove the value of design insights. After graduating with undergraduate and graduate degrees in Design from Carnegie Mellon, she worked in-house at Ford, Pitney Bowes, Yahoo, and a start-up venture called Sococo. In-between she spent three exciting years at IDEO working for a broad range of clients from Nike and the WK Kellogg Foundation, to Genentech and Ormondale Elementary School. As a strategic consultant today, Hillary brings empathy for the structure of internal client teams and an understanding of how refreshing an outside perspective can be.

Denise Ho is a big picture thinker who enjoys designing complex ecosystems. She studied anthropology and dance at UCLA and became fascinated with the connection between tools, movement and culture. She continued her education by bringing those interests together in design research and product design at the Institute of Design (Illinois Institute of Technology), which led her to eight years at IDEO and research assignments all over the world. During that time she lead a variety of projects including patient engagement strategies for the Mayo Clinic, helping to form the Kaiser Permanente Innovation Consultancy, defining a visual design language for Nissan, and educational tools for Genentech. She is endlessly inspired by the way we live.

Small and agile with big company expertise.

Ours is a small and seasoned research firm specializing in product and service strategies that connect to what is most meaningful to people.

Design research means challenging assumptions to provide a more useful analysis of the challenge you’re facing.

We would love to hear from you.

We’re based in Oakland, California, but as researchers, we’re often sky-bound in search of interviews, observations and insights gathered across the country and around the globe.

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